السبت، 20 ديسمبر 2014

Week 4 Assignment of ENG 103


This is my Week 4 Assignment of ENG 103

 

4-1: Week 4 Analysis

Purpose

To assess your ability to:
  • Students will use the knowledge from this week's readings to complete this assignment.

Action Items

  • Read this week's assigned readings.
  • Locate a piece of technical communication and evaluate its ethical stance.
    • Is the information presented in such a way that ideas or facts are exaggerated or suppressed?
    • Are any cultural issues exploited?
    • What modifications would you make to the document?

Submission Instructions

Complete this assignment and submit per your professor's instructions.

Grading Criteria

0 - 10 points

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You can find my work in the following link
my work


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week 4 assignment



 (picture of a product )




This advertisement is unethical because of these points :
·         They  use a visual image that conceal the truth, we can say that they use Photoshop programs to show the effect of the cream. this kind of images affect people and attract them to buy the product.

·         They exaggerate about the product's effectiveness  by using these phrases "fairness in 1  minute"  " unbelievable " " just 5 crore / means like 5 $"  , and this is kind of fabricating the truth.


·         They also downplaying information, because there are not enough information of an exact medical study that shows if this product is really effective.

·         This  company fails to inform the public about a safety hazard in its products.


There are no cultural issues exploited.
Some modifications I would make :

·         Using a real picture before and after using the product without editing this picture in a computer program which changes the real affect.

·         Changing these expressions " fairness in 1 minute " " unbelievable" to expressions that shows the exact time it takes.

·         Never use words like " unbelievable" because these words are always exaggerates the truth.


Use a medical study to inform the public about the safety hazard

 

 

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